Who is the Founder & CEO of Great Day Records?

Baroline is a trailblazing music executive and the owner of Great Day Records, an independent record label she founded to develop and uplift upcoming artists. With a career in the music industry that began at age 19, Baroline has built a reputation for her exceptional ear for talent, innovative strategies, and commitment to artist development. Working at major labels like Def Jam Records, Columbia Records & Interscope Records. She is also the first Afro-Latina to own a female-led record label, making her a powerful figure in the industry.

Baroline is a living testament to the phrase, “The dream is free, but the hustle is sold separately.” If there’s one thing Diaz is going to do, it’s hustle—and the 29-year-old has a résumé to prove it. As the founder and chairwoman of the newly launched Great Day Records, Diaz has cemented her place in history by creating an empowering space for the next generation of musical talent. “

- Kimberly Wilson

Essence Magazine

Baroline” Diaz has been in the music industry for over 10 years molding artists into the superstars we all have fallen in love with over the years. At only 29 years old, Baroline has gracefully navigated through a male dominated industry and commanded respect in every room she steps foot in.”

- Taylor Winter Wilson

Galore Magazine

“What distinguishes Diaz’s approach from other A&Rs is her need to be in control of every aspect of artists’ trajectory from radio to publicity to advertising — being more of a campaign leader than a mere talent spotter ushering new artists in.”

-Charles Holmes

Rolling Stone Magazine